We are committed not only to providing you with top-quality products but also to championing mental health awareness and supporting various charitable causes. As a Disabled Veteran Owned Business, our dedication to these issues is personal—rooted in firsthand experience with Post-Traumatic Stress Disorder (PTSD). We understand the profound challenges that mental health issues can present, and we are passionate about making a difference in the lives of those who are affected.
Ethics at our core
We prioritize top-notch quality and consistency in our products. To achieve this, we’ve established strict policies that ensure safe working conditions throughout our supply chain, mandating compliance with labor and environmental regulations from our suppliers. Additionally, we’ve launched initiatives that promote responsible manufacturing practices.
Supporting a mission
We’re dedicated to helping organizations that provide vital mental health services. A portion of every sale directly funds these organizations, empowering them to continue their life-changing work. Together, we can make a difference by providing essential services, promoting awareness, and helping to break down the stigma surrounding mental health
Advocacy
PTSD can have severe consequences, including increased risk of suicide. Statistics show approximately 1.5 million annual suicide attempts, with around 55,000 resulting in death. These numbers emphasize the need for awareness and support for individuals struggling with mental health issues and suicidal thoughts. Intervention is crucial.
Meet the Founder
As a veteran with over 22 years of service in the U.S. Army, including multiple deployments, Keith witnessed firsthand the profound impact of trauma and stress on individuals. Post-Traumatic Stress Disorder (PTSD) can have severe consequences, including increased risk of suicide.
After retiring from the Army, Keith shifted gears and started a new career in private security. Still, behind the scenes, he was fighting a different battle – one against Post Traumatic Stress Disorder. For years he struggled in silence, secretly getting treatment and trying to cope with intrusive thoughts and memories. Writing became my escape, a way to process everything. That’s when he decided to start a blog, hoping to let others know they’re not alone in their struggles. It quickly became a source of comfort and connection for others who’d gone through similar experiences, including fellow Soldiers.
As a husband and dad of four, Keith has mastered the art of thriving – and now he’s on a mission to help others do the same. He’s channeled his experiences into a passion for public speaking and mental health advocacy, dedicating himself to supporting those who struggle with their mental well-being.
He uses his passion for the outdoors not only to promote good mental health, but also to help him cope with his own struggles. Running has always been a major part of his life—until 2014, when the wear and tear from the Army caught up with him. Due to back injuries, he was unable to run. In 2025, he had minor back surgery, which was followed by major back surgery only four weeks later. Since then, Keith has been able to run again—so much so that he now runs nearly 100 miles per week and participates in ultramarathons.
Life with PTSD blog
“Life With PTSD” is Keith Novembre’s blog, sharing personal stories and practical advice on managing Complex PTSD, with valuable insights on coping, healing, and recovery strategies
Facts about PTSD
PTSD and Mental Health: Facts vs. Myths” – Uncover the truth behind common misconceptions, debunk myths, and learn accurate information about these complex mental health conditions
Available Resources
Resources for Help: Federal and National Non-Profit Organizations” – Find support and guidance from reputable organizations offering assistance, information, and services for mental health needs
Shop with us
Every purchase from our shop directly funds our mission to spread awareness and provide vital support for individuals affected by PTSD. Thank you for standing with us and helping make a meaningful difference.